The music streaming service Spotify
today announced new features centering on music discovery and artist
interactions for its users. Daniel Ek, CEO and founder of Spotify, said
at an announcement in New York that the company's new products were the
direct result of user feedback and requests.
Spotify's start page will now open under a new "Discover" tab. The
revamped design is made up of tiles with artists' pictures, short blurbs
on their music and information on upcoming concerts, with content
sourced from sites such as Pitchfork, Songkick, and Tunigo. In addition to its other changes, Spotify added Metallica's albums and songs to its library today.
The look and feel is reminiscent of the content-sharing site Pinterest.
Ek said that while many users came to Spotify to listen to music they
know, they complained it was more difficult to discover new music. To
that end, the service now makes music suggestions based on users'
previous listening choices. These appear as tiles on one's homepage.
Music suggestions are also made in real time, based on what users are
listening to at that moment.
Spotify currently requires new users to log in with their Facebook
credentials and the service continues to emphasize social networking
elements with its new "Follow" tab. Taking a cue from Twitter, users
will now be able to follow not just their Facebook friends but musical
artists, celebrities, and ABC's "Good Morning America."
"We're enabling artists to connect their user account to their artist
account, and actually share music just as a user would," said Charlie
Hellman, vice president of product development. Ek added, "We want to
tell the story more from an artist's perspective."
Another way in which Spotify hopes to foster a more intimate fan-artist
relationship is with mobile push notifications, which will immediately
alert users when new tracks become available from artists they follow.
"Now artists can talk back to fans. For the first time, artists can
send new music directly to subscribers' devices the second it drops,"
said Ek.
Spotify's new features are currently in so-called beta testing, and will roll out for all users at the beginning of 2013.
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